Use caseOperational measureBusiness measure
Lead responseFirst response, qualification, ownership, bookingOpportunity, conversion, revenue contribution
Customer supportResolution, handoff, backlog, SLA, qualityRetention, satisfaction, cost to serve
Campaign responseEligibility, delivery, reply, routingQualified action, conversion, revenue contribution
Missed-call recoveryText-back speed, response, callback completionRecovered lead or retained customer
Appointment flowsBooking, reminder, reschedule, no-showCapacity utilization and completed service
Lifecycle engagementDelivery, preference, click, reply, suppressionRetention, repeat action, customer value